The Pamirs Eco-Cultural Tourism Association (PECTA) was established in April 2008 with the support of the Mountain Societies Development Support Programme (MSDSP), a project of the Aga Khan Foundation and is a non-commercial organization which functions in accordance with the civil code, law about non-commercial organization and with the present legislation of the Republic of Tajikistan. PECTA follows the following aims and objectives:

* Create of a modern highly developed and a competitive tourist market in the Pamirs;

* Make an impact on identifying social, legal and economic strategies which conform to the professional interests of the Association and their effective introduction through representative and executive powers;

* Counteract to the monopolization of the tourist activity;

* Contribute to the development of travel agencies, marketing of tourist services and ethical market relations in Tajikistan;

* Protect interests of local tourist service providers who are the members of the association;

* Help to set up favorable financial and economic conditions to members of the association;

* Lobby the interests and the services of the members of the association at the internal and international markets;

* Establish foundation for the development of ecological tourism in the Pamirs;

* Use of local opportunities and skills to alleviate poverty level of population through mobilizing communities in the field of the international tourism;

* Generation of unique forms of local places of interest for various types of tourism, such as ethnographic, cultural, historical, archeological, anthropological, and ecological;

* Fostering development of local handicrafts, folk craft and folk art of the people of Pamirs to provide tourist market and revival of the basics of the traditional economics;

* Creation of favorable financial and economic conditions to members of the association;

PECTA is also a member of the Tourism Coordination Council under the local government of GBAO.